*Minimum 400words

*Avoid plagarism

*Consumer buying behaviour perspective

Clear pointers to students for answering the questions: Structure your answers. . Use headings/sub headings in your work where appropriate. . Include definitions, discussions and explanations on key concepts. . Where appropriate include diagrams. Your work must include application to organisations and sectors/industries in the form of evidence/examples in all your answers, which is key throughout. . Your work must contain evidence of logical, analytical thinking and evaluation. For example, you must examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Include references for your work using either APA or Harvard (you do not have to include a reference list at the end of each answer QUESTION 1 Explain relationship marketing and database marketing, assess why is it so widely practiced by today's marketers. Comment whether in Malaysia retail sector successfully implement both relationship marketing and data base marketing with examples. [25 Marks]