MINT TAX: IDENTIFYING CAPABILITIES FOR DEVELOPING A STRATEGIC PERSPECTIVE

Mint Tax faced various challenges ahead. To meet the company$$s goal to grow profits by $10$ per cent in $2020,$ Helena needed to take decisive action. Following the consultant$$s advice required an analysis of her company$$s history to reveal strategic patterns, resources, and organizational capabilities. This analysis would highlight the company$$s strengths and weaknesses, develop and define a strategic perspective, and effectively align resources and capabilities.

An analysis of the industry$$s competitive environment revealed a challenging field for Mint Tax. The level of competitive rivalry among tax advisory companies was medium to high. Customers demanded good service for lower prices and had low barriers to switching companies. They valued tax services and the personal relationship with their specific tax advisor, rather than with the overall company. Tax advisors often knew more about the financial status of the clients$$ business than their own employees. Therefore, the bargaining power of customers was medium to high. Suppliers, such as software providers, had low bargaining power, were usually collaborative, and were dependent on tax advisors using their software.

$1.$ Identify the decision point$($s$),$

$2.$ State the criteria you will use to make the decision$($s$)$

$3.$ Present a cogent analysis of the facts and state your position on the decision point$($s$).$

$4.$ Do not introduce facts from outside of the cases as this will cause confusion in your

analyses.