Mission "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." EFE Matrix Key External Factors Weight Rating Weighted Score Opportunities 0.15 4 0.60 Increase in worms and virus on PCS. Downloadable music and MP3 players are highly marketable. 0.6 3 0.18 0.15 4 0.60 0.04 3 0.12 0.05 3 0.15 0.10 4 0.40 Large population (Gen X & Y) which are extremely individualistic and name brand conscious. Increase in sales of laptops by 20 percent Increasing sales of computers online by 25 percent. Creating more ties with Microsoft products. Threats Increasing competition with music downloads. Intel's future Pentium release. Dell and HP are major competitors. Dell does not invent but provides computers at a more cost effective rate for customers. Recession-price of Apple computers are higher. Companies not seeing Apple as compatible with their software. 0.07 2 0.14 0.03 3 0.09 0.10 4 0.40 0.06 3 0.18 0.04 N 0.08 0.15 2 0.30 TOTAL 1.00 3.24 IFE matrix Key Internal factors Weight Rating Weighted Score 0.15 4 0.60 Strengths iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform. Apple's niche audience provides the company with some insulation from the direct price competition. Revamping desktop and notebook lines. 0.10 3 0.30 0.10 3 0.30 0.06 4 0.24 0.14 3 0.42 0.05 3 0.15 0.10 4 0.40 Low debt-more maneuverable. Developing own software and hardware. Good brand loyalty. Web technology can be used to improve product awareness and sales. Weaknesses Dependency on new product launches. Weak presence in business arena. Slow turn around on high demand products. Weak relationship with Intel and Microsoft Weak presence in markets other than education and publishing 0.06 1 0.06 0.07 1 0.07 0.03 2 0.06 0.10 1 0.10 0.04 2 0.08 Total 1.00 2.78 For developing BCG growth share matrix Brands Revenues Relative market share Industry Growth Rate Iphone Ipad Ipod iTunes Mac. 91,279 31,980 4,411 16,051 21,483 % of corporate competitor's revenues 53% 18.70% 2.60% 9% 13% 26% 18.80% 20% 22% 26.50% +10 +12 -10 +05 +15 Source: based on assumption Requirements: 1) Revise the mission statement of Apple Inc. based on Nine components. Marks= 4 2) Develop a "Role model Type" vision statement for Apple Inc. Marks=2 3) 5) Develop SWOT matrix, BCG growth share matrix, , and IE matrix for Apple Inc. to identify alternative strategies. Marks= 12 Develop QSPM for selecting the appropriate strategy (ies). Marks=08 How would you implement the selected strategy? What management issues will you consider while implementing the strategy? Furthermore, what would be the role of different departments like finance, Marketing and R&D in implementing the strategy? Marks 08 How would you evaluate the selected strategy both quantitatively and qualitatively? Further, draw and explain the evaluation framework. Marks=06 6)