Mission Statement Worksheet

Name $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Evaluate each mission statement using the three criteria characteristic of good mission statements. Look for more than just generalities, e$.$g$.,$ we want

to be the best company. Cite specifics wording where possible. Shouldn$$t you be able to guess who a company is by reading their mission statement?

Without searching for the answer, take a guess for one and four. Finally, identify the best & worst mission statement in the rating box

$1.$ Not Identified $2.$Wal$-$Mart $3.$ ASPCA $4.$ Not Identified

Who Are Our

Customers$/$Segments$?$

What needs do we

satisfy, or benefits do

we provide?

How do we satisfy

these needs, for

example what

technology?

Guess as to Company N$/$A N$/$A

Rating