Question: Mission statements should _ _ _ _ _ _ _ _ and be defined in terms of _ _ _ _ _ _ _ _

Mission statements should ________ and be defined in terms of ________.
Mission statements should ________ and be defined in terms of ________.
be market oriented; satisfying basic customer needs
address sales and profits; the net return on investments
be product oriented; satisfying the esteem needs of customers
be technology oriented; meeting the self-actualization needs of customers
embody the company's short-term plans; current opportunities

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