Mixed-model promotions do cost something but do not have an element of community support

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Virtually free promotions have very limited financial cost but have time-commitment requirements from individuals in the firm.

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Sales management refers to the individuals who build and maintain relationships with customers as well as to the methods and means by which they do this.

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Independent representatives can be used to sell industrial products.; furthermore, the independent distributor is the representative for a variety of products for a number of companies in a given domain.

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Every firm needs to determine if the Web will be its only outlet or if it will use the Web to supplement the businesss fixed location.

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The marketing plan is developed by the business to specify who the best customers are and how they might be attracted to the company.

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Question 32

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A new business doss not have to aggressively seek to make its target customers aware that they have a product or service that offers a solution to a problem of those customers.

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Question 33

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Entrepreneurs should make a reasonable estimate of what they can do with the least resources to reach the most people as efficiently as possible.

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Question 34

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When it comes to Online Businesses, the definition of a customer is the same as for all other firms.

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Products can be valued for what one believes they are worth on the market.

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Question 36

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The Cost-plus pricing method involves a firm that determines the cost of its product and then adds onto that cost some level of profit it determines to be appropriate.

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A price leader is a product or service that is sold at a nonoperating loss, that is, the price only accounts for the actual cost of the product, to simply get customers in the store.

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Question 38

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Price deviation between a firm and its competitors must be justified and must have merit with customers

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Time is not the primary operational cost.

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Question 40

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Pure promotions are strictly financial arrangements in which you pay for some outputs, such as radio advertisements.

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