MJ doesn't know much about their target consumers. They decide to ask Ajax to explain how different factors impact purchase behavior. Which of the following is a FALSE statement regarding some key items that affect consumer behavior?

Question $1$ options:

Gender is a typical demographic factor used to segment audience for primary qualitative research.

Demographics typically are 'yes $/$no$\text{'}$ in style. Either a person has the characteristic or does not.

Marketers often combine demographics and psychographics to segment audiences.

Being labeled a kite flyer is primarily a demographic factor.

Psychographics typically explain buyers' purchase decisions and choices as they cut across demographic factors.