MK150: CUSTOMER RESPONSE MARKETING - Project 4 Trust Project Description: Chapter 5 of the textbook discussed the importance of a shared trust between sales and marketing departments and how this connection contributes to a company culture that will facilitate vibrant and valuable customer relationships. For Project 4, imagine you are the CEO of any company of your choosing. As CEO, write a letter to your employees conveying how important a company-wide shared vision is to establishing and maintaining successful customer relationships. Be sure to highlight how your company culture contributes to: a) the overall satisfaction of your customers b) the implementation of all customer response directives Submit your letter (no less than 300 words) to Project 4 in Moodle