MKT 113 Assignment Name: Chapter 4 ID: Part 1: Market segmentation forces marketing managers to decide which product-market dimensions might be useful for planning marketing strategies. A product-market may be described by behavioral segmentation and psychological segmentation dimension. Using below products as an example, and identify what behavioristic and physiological dimension is being used by customers in purchasing those product? And how do these benefits affect segmentation among consumers of those products? You can choose any brand of the below products. Toothpaste Washing detergent Gillette Part 2: There are some critics argue that target marketing a) exploits consumer b) makes them want things they don't need; c) may even cause physical, emotional, or financial harm. To what extend do you agree with each of the critics (a, b or c). You can support your answer by providing an example. (200-250 words)