Question: MKT - 2 0 1 3 / A q , involves one or more people whom someone uses as a basis for comparison or point

MKT

- 2013 /

q,

involves one or more people whom someone uses as a basis for comparison or point of reference in forming affective and cognitive responses and performing behaviors.

q,

group

subculture

none of the options above

/

below

reference group

culture

MKT-2013/A q, involves one or more people whom someone uses as

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