MKT$-205-$ Page $1\mathrm{.}6-$ Who Doe

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ED MARKETING STRATEGIES

unicef $(3)$ for every child

Nonprofits, like UNICEF, use advertisements like this one to increase awareness for their mission and drive donations.

Ad courtesy of UNICEF

MULTIPLE$-$CHOICE QUESTION

What is the difference between for$-$profit marketing and nonprofit marketing?

For$-$profit and nonprofit marketing usually involve a different kind of exchange.

Nonprofit marketing does not engage in true marketing activities, but for$-$profit marketing does.

For$-$profit marketing is more effective than nonprofit marketing.

Government entities also engage in marketing activities. For example, when the U$.$S$.$ Army advertises to parents of prospective recruits, sends brochures to high schools, or brings a Bradley Fighting Vehicle to a state fair, the army is engaging in