MKT $300$

Marketing Information and Analysis

Optional Individual Project # $3$ Fall $2023$

Your boss has asked you to do a demographic and lifestyle profile of adults who are heavy nut snackers. The information you provide your boss will become part of the situation analysis.

You will use data from the Simmons National Consumer Survey to conduct this analysis. I have supplied you with tables $($attached$)$ or you can use the ones that your group created for group assignment # $3($be careful, many of the tables that groups created had issues, so you may want to use the ones I have supplied$).$

You should analyze the output with an effort toward describing how heavy nut snackers differ from adults in general.

Write a memo to your boss discussing your description. You need to provide the bullet points in the detailed findings $($the provided tables or the one from your group work$),$ as well as the Purpose, Method, and Key Findings for the memo.

The key findings should be concise, but informative. Start with the bullet points that you construct for the detailed findings and form them into a good paragraph $($or two$).$

Let me know if you need to talk for further direction