MKT $311$ Milestone Two Guidelines and Rubric

Overview

For this milestone, you will submit a draft of the Tactics section of your final project. In this section, you will discuss the best mobile tactics to fulfill your chosen company$$s needs and achieve its short$-$term goal. As you complete Milestone Two, make sure that the mobile marketing tactics you select are based on research and address your company$$s needs and short$-$term goals. Milestone Two provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate into your final project submission.

Specifically, the following critical elements must be addressed:

Tactics: In this section, you will discuss the best mobile tactics to achieve your company$$s needs and short$-$term goal.

What will your mobile marketing campaign encompass? Recommend three to five mobile marketing tactics that you consider to be the most appropriate for your company. Present your tactics in bulleted format.

Explain how the recommended tactics will help the company differentiate from competitors. Make sure you justify your answer with research and information from the previous section.

Explain how your recommended tactics will help maximize the company$$s mobile presence. Make sure you justify your answer with research and information from the previous section.

What to Submit

Your draft should be $2$ to $3$ pages in length and should use double spacing, $12-$point Times New Roman font, and one$-$inch margins. Sources should be cited according to APA style.