mkt $325$ working in excel assignment part $2.$ from paid search data $.$ Answer the following questions:$1.$ Which paid search campaign do you believe was more effective? Why? In your answer, refer back to specific findings in your analysis. Provide $5$ different evidences with the data to support your answer$\mathrm{.}2.$ What recommendations do you have regarding the various campaigns based on your analysis for future investments made in paid advertising? What should the firm continue doing $($and provide evidence based on the data$)?$ What should the firm discontinue $($with evidence from your data to support yourrecommendation$)?$