MKT$340-$ Projects #$12$ and

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Project #$12-$ Chapter $12-$ Develop a

Distribution System

You are leading a group at Warby

Parker tasked with reviewing their distribution system and determining if they should continue their current path or adjust it$.$

Warby Parker is an example of a new business model where companies begin as strictly online retailers, then begin expanding to bricks$-$andmortar locations because of consumer preference for omnichannel distribution. In some cases, however, such expansion doesn't