MKT$340-$ Projects #$19$ and #$20-$ Chapters $19$ and $20$

Project #$19-$ Chapter $19-$ Recommend a Global Market

Do some brief research on Ulta Beauty.

Assume the company has decided to expand into the male grooming products market. As the company envisions some risks involved with brand identity and they don't want to invest heavily in expanding in the U$.$S$.$ market, they've made the strategic decision to test the new male grooming products line in a foreign market.

You're part of a group tasked with selecting a foreign market for testing this new concept. Research, identify, and recommend a country for test. Support your recommendation based on the culture of the country, the opportunity for sales based on the population and income levels, and other factors detailed in the text that make a particular market more or less attractive for global expansion.