Question: MKT 3 6 2 - 1 0 1 0 / A market - oriented firm...... defines its business in terms of the goods and services
MKT A marketoriented firm......
defines its business in terms of the goods and services it produces.
defines its mission in terms of the value its customers seek.
targets the average customer.
is based on the idea that people will buy more if aggressive sales are used.
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