Question: MKT 3 6 2 - 3 0 1 2 / A strategy involves the use of a successful brand name to launch new or modified

MKT362-3012/ A strategy involves the use of a successful brand name to launch new or modified products in a new product category.
brand equity
private brand
product line
brand extension
MKT362-3012/ A strategy involves the use of a successful brand name

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