Question: MKT 3 6 4 Operations Management Case # 5 Inventory Management Background Zhou Bicycle Company ( ZBC ) , located in Seattle, is a wholesale

MKT 364 Operations Management
Case #5 Inventory Management
Background
Zhou Bicycle Company (ZBC), located in Seattle, is a wholesale distributor of bicycles and bicycle parts. Formed in 1981 by University of Washington Professor Yong-Pin Zhou, the firms primary retail outlets are located within a 400-mile radius of the distribution center. These retail outlets receive the order from ZBC within 2 days after notifying the distribution center, provided that the stock is available. However, if an order is not fulfilled by the company, no backorder is placed; the retailers arrange to get their shipment from other distributors, and ZBC loses that amount of business.

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