MKT 324 Research Process: Steps 5 and 6 After reading chapters 5 and 6, read case 5.2 your integrated case and case 6.2 your integrated case. Based upon this information, prepare a memo (1-2 pages) addressing the following: Discuss your approach to secondary data usage for the research project. Then identify at least two articles that would be beneficial for Nick to read. Provide information from the articles to show how the information would be beneficial. Make a recommendation for how Nick might use ESRI for this project. Describe in detail your recommendation of the type of data collection mode to be implemented and your decision process in terms of the type of survey you would use