MKT $4395$ Assignment $1(1)....vv$

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Strategic Marketing Management $-$ Assignment $1$

Please read the case "SEGMENTING THE SMATWATCH MARKET" $($pages $90-92).$

After reading the case, please go through the figures and tables and answer the following questions.

Determine the number of distinct segments present in the market as represented in the current respondent sample $(20$ points$).$

In the sample there are

After determining the number of segments, describe each using the segmentation and descriptor variables. $(30$ points$)$

Based on the characteristics, create a name for each segment that captures the essence what makes it unique. $(10$ points$)$

Use the market size $($size of the cluster$)$ and other variables and rank the segments by their attractiveness. $(20$ points$)$

Based on the top selected segment$($s$),$ please select $1)$ a product type$($s$)$ and $2)$ partner from the following options and explain the launch strategy.

a$.$ Product type: $1)$ companions or standalone alternatives to smartphones, $2)$ fitne tracking and enhancement monitors and $3)$ diagnostic and medical health reporting devices.

b$.$ Partners: $1)$ Aetna, $2)$ Amazon or $3)$ Google. $(20$ points$)$

$50000$