Question: mkt 5 7 4 _ v 2 _ Strategic _ Marketing _ Plan _ Template Accessibility Mode Download Wk 4 - Part B: Marketing Data
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Wk Part B: Marketing Data Analysis Internal Data
Evaluate internal data sources for information that would be available to you if you were employed by business and what information you will receive from each source.
Identify to sources of intemal data and list them in the Source column of the Internal Data Table. each source, input what it measures, data, and potential data usage in the respective columns. Insert remove rows, as needed. Row contains a completed example for reference.
Internal Data Table
tableSourceWhat it Measures,tableData TypetablePotential DataUsageExample: Sales data,tableExample: Monthly salesby specific producttableExample: Average salesthat month in US dollarsfor each of products;data can be segmentedby business andconsumer marketstableExample Can beused for trendanalysis projectionsand to measureeffectiveness ofpromotionsApple Inc. is company i chose
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