MKT 531/MMKT 513 - CONSUMER BEHAVIOR FALL 2021 CASE STUDY (INDIVIDUAL) - 10% CASE STUDY Read the Harvard Business School case titled "How to make the most of Omnichannel Retailing". You need to follow instructions on Blackboard to get access to it. The case is due on Sunday, 31 October 2021 by midnight. QUESTIONS TO ANSWER Answer these questions based on the rubric further below: 1) (a) Explain the concept of omnichannel retailing, (1 mark) Give an example of a company in KSA that applies this omnichannel concept and explain why you say this company is applying the omnichannel retailing (1 mark) 2) Based on what you learned from the article, explain in detail two main points that would be important to know for the company in KSA that is applying this omnichannel concept (the company you name in 1b above) (4 marks) >> As a customer in KSA, do you agree with the findings of the article based on the two points you mentioned in question 2? Why or why not? Use an example(s) in your explanation. (2 marks) 4. If you need to conduct a research to understand customers views about the omnichannel retailing similar to what is in the article, which primary data collection technique (chapter 2) would you use? Why? (2 marks) RUBRIC FOR CASE STUDY I will grade cach question using this rubric. So make sure you explain your answer with examples. 100 Excelent and original pent Very Cincin TRAITS Pre Rope lack - fargement clear print lola.2.3.4) Notre Provision of angles to pport M [ ample support with noch largomento en bitluste o the de points IQIN devant les post which come to the ideas D) ADDITIONAL CONSIDERATIONS Work submitted that has high similarity with other people's work (online or other classmates) will be penalized. 2 MKT 531/MMKT 513 - CONSUMER BEHAVIOR FALL 2021 CASE STUDY (INDIVIDUAL) - 10% A CASE STUDY Read the Harvard Business School case titled How to make the most of Omnichannel Retailing". You need to follow instructions on Blackboard to get access to it. The case is due on Sunday, 3rd October 2021 by midnight. B. QUESTIONS TO ANSWER Answer these questions based on the rubric further below: 1) (a) Explain the concept of omnichannel retailing. (1 mark) (b) Give an example of a company in KSA that applies this omnichannel concept and explain why you say this company is applying the omnichannel retailing. (1 mark) 2) Based on what you learned from the article, explain in detail two main points that would be important to know for the company in KSA that is applying this omnichannel concept (the company you name in 1b above) (4 marks) 3) As a customer in KSA, do you agree with the findings of the article based on the two points you mentioned in question 2? Why or why not? Use an example(s) in your explanation. (2 marks) 4) If you need to conduct a research to understand customers' views about the omnichannel retailing similar to what is in the article, which primary data collection technique (chapter 2) would you use? Why? (2 marks) c. RUBRIC FOR CASE STUDY I will grade each question using this rubric. So make sure you explain your answer with examples. TRAITS 33% 67% 100% Presentation Repetitive or lack Excellent and original Satisfactory argument - of argument of clear point argument Convincing (Qla, 2, 3, 4)Not convincing Very Convincing Provision of examples to No Adequate examples/support support example/support with not much connection which connect to the ideas Relevant examples/support Jarguments or given to the ideas illustrate points (Qlb) D. ADDITIONAL CONSIDERATIONS Work submitted that has high similarity with other people's work (online or other classmates) will be penalized. 2