MKT 595 Event Management- Case Study

Help me out answering the case study questions in a bit descriptive way. Please incorporate at least one In-Text Citation for each question-answer. Also, make a Reference Section for all the related resources used while answering, APA format]

Sub skills Skills (standards) K 32.03 Demonstrate ethical behavior CASE STUDY Alcohol and Event Liability Sydney, a recent college graduate, has just been hired by her way through the crowd to see who was responsible D&T Events in a mid-sized city. D&T houses five event plan- for the disturbance only to find that the rowdy guest was ners as well as a large wait staff. The company will supply none other than the best man. Sydney took notice of the fact staff to serve food and alcohol, however, D&T does not actu- that not only was the best man slurring his words, stum- ally provide the food and alcohol. Their main purpose is to bling, and attempting to start fights with other guests, but plan, down to the last detail, everything that an event needs he also had two drinks in his hands. Sydney quickly went to to have in order to be a success. the bartender, a D&T employee, and asked how much the After going through training and working as an assistant best man had been served. The bartender informed her that to Madison, one of D&T's top event planners, Sydney was when she tried to cut off the best man, Mr. Chamberlain set to work her first big event. The event was the wedding came over and made it very clear that he paid a lot of money reception of Ms. Ashley Jones to Mr. Caleb Chamberlain, for this reception and his best man was to have whatever he a very prominent businessman well known throughout the wanted. Therefore, the bartender, under direct orders from Raleigh area. Caleb was notorious for having lavish parties Sydney, granted Caleb's wishes and continued to serve the and bringing in a lot of revenue for both Madison and D&T. best man. Set up for the wedding reception went off without a Being that Sydney was fresh out of college, she remem- hitch and Sydney felt a new-found confidence in her posi- bered the Hospitality Law class that she took and the chap- tion as an event planner's assistant. However, about thirty ter about alcohol. She knew that she could be held financially minutes into the reception Madison got a phone call and liable if the best man were to injure himself or someone else had to leave immediately due to a family emergency. Before after he was served too much alcohol at her event by her Madison left she instructed Sydney to make sure she did staff. Sydney knew the best course of action to take was everything the Groom asked and not to do anything that to cut the best man off and ask him to leave, but she also might upset him. Sydney had also been made aware before knew how important Mr. Chamberlain's business was and the event of Caleb's background and how important his how much she could hurt her company if she upset him. business was to the company. Caleb's wishes were always 1. Do you think Sydney should risk her job and Caleb's busi- granted and so she passed on the information to the bar- ness by continuing to serve his best man or should she tender and wait staff to make sure they were also aware of do what is legal and deal with the repercussions from the situation. Madison and D&T? Sydney made it most of the way through the reception 2. What would you do if you were put in Sydney's situation? alone without a problem and thought she was home free until she heard a guest being loud and boisterous. She made Produced by George G. Fenich from East Carolina University