Question: MKT Consumer Behavior Textbook: CB 8 Babin + Harris, Consumer Behavior Chapter 7. Attitudes and Attitude Change @ What exactly are the Hierarchy of Effects?

MKT Consumer Behavior

Textbook: CB 8 Babin + Harris, Consumer Behavior

Chapter 7. Attitudes and Attitude Change

@ What exactly are the Hierarchy of Effects?

@ Why is source credibility important to marketers? Explain

@ Is source attractiveness important to the message?

In your own words, I need your original answer, not someone's answer.

I need a detailed answer to each of the questions.

Thanks.

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