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On May 22, 2002, Levi Strauss & Co. (Canada) Inc. announced it would resume responsibility for the manufacture, marketing and sales of GWG brand jeans. For the past four years the brand has been manufactured and marketed under license by Jack Spratt Mfg. Inc. of Montreal The brand was originally licensed to Spratt so that Levi Strauss could spend more time on its two largest brands: Levi's and Dockers. Given the financial situation facing the company in recent years, strategic direction has changed. The company now wants to round out its brand and pricing portfolio by taking back the GWG line. Levi Strauss recently bought back the rights to the GWG brand and will begin marketing the line in Canada GWG is a very old and reliable brand that was very popular with baby boomers when they were young. Levi's needs a campaign that will resurrect interest in the GWG brand among the baby boomer segment of the population. Can they be tempted to buy GWG once again? Question Identify the Source, message and the channel which they should adopt to tempt the buyers to buy the brand again, please answer this question in almost 100 words