Question: MKT Q's - Extended Decision Process Discuss an actual extended decision that you have made in your life. (Examples: Buying a car, buying a house,

MKT Q's - Extended Decision Process

Discuss an actual extended decision that you have made in your life. (Examples: Buying a car, buying a house, renting an apartment, planning a vacation, etc.) Include a detailed discussion of each of the following steps:

  1. Problem Recognition
  2. Information Search
  3. Alternative Evaluation and Selection
  4. Outlet Selection and Purchase
  5. Post Purchase Processes

Two to five pages are required.

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