MKT1510: Assignment #1 (10 %) in this assignment, we are applying Research and Analysn, whach are the first two stages of SAGL the framework for developing a PR plan. Complete the assignment using the scenario provided in the Assignment #1 Imtructions and the below template Create a new word document for your answers, All work needs to be your own original work, agam wi result in a cero (0) and an academic offence, Duen submision folder on gato Late assigments will receiver (0) in the assignment, we are applying Research and Analysis, which are the first two stages of SACE the framework for developing plan Task: Assume that you are the PR specialt hired by the Habitat for Humanity to raise awareness for the following information (The scenario has been adapted for the purpose of this c ) Scenario: Habitat for Humanity Waterloo Region in a charitable organization, founded in 1958, who buits affordable housing to help those working families with lower incomas become home owners. In Waterloo Repon, 1 in 4 households lack decent, affordable places to ve, uncreasing the rok of them falling into a cycle of poverty. In order to make these homes more afforda Habitat for Humanity rebes heavily on volunteers in the community to lend their skills and t to build these homes. You are the PR specialist who has been hired by the Habitat for Humanity Waterloo Region to raise awareness of the work the organization does to attract more volunteers RACE 2. Analy & Communication protes facing the organization? What does the organization want to achie about the problem you have Step 2 What are way you could conduct resea in str 1 MKT1510: Assignment #1 (10%) In this assignment, we are applying Research and Analysis, which are the first two stages of B.A.CE, the framework for developing a PR plan. Complete the assignment using the scenario provided in the Assignment #1 Instructions and the below template. Create a new word document for your answers. All work needs to be your own original work. Plagiarism will result in a zero (0) and an academic offence. Due in submission folder on eConestoga, Late assignments will receive a zero (0). In this assignment, we are applying Research and Analysis, which are the first two stages of B.A.CE, the framework for developing a PR plan. Task: Assume that you are the PR specialist hired by the Habitat for Humanity to raise awareness for the following information. (This scenario has been adapted for the purpose of this assignment.) Scenario: Habitat for Humanity Waterloo Region is a charitable organization, founded in 1988, who builds affordable housing to help those working families with lower-incomes become home owners. In Waterloo Region, 1 in 4 households lack decent, affordable places to live, increasing the risk of them falling into a cycle of poverty. In order to make these homes more affordable, Habitat for Humanity relies heavily on volunteers in the community to lend their skills and time to build these homes. You are the PR specialist who has been hired by the Habitat for Humanity Waterloo Region to raise awareness of the work the organization does to attract more volunteers. R.A.C.E. 1. Research 2. Analysis 3. Communication 4. Evaluation 1. Research Step 1: What is the problem facing the organization? What does the organization want to achieve? Step 2: What are two ways you could conduct research to learn more about the problem you have identified in step 1? 2. Analysis Step 1: Develop one PR objective for this campaign, using the SMART objective formula. Put your PR Objective into a sentence as discussed in the lesson. Step 2: Recommend two key stakeholders you will need to reach to achieve your PR objective. Stakeholder #1 Stakeholder #2 Step 3: Develop one targeted key message for each key stakeholder identified in Step 2. Key Message Stakeholder #1: Stakeholder # 2: Submission Instructions: Submit your work as a.doc/.docx or .pdf file to the assignment Step 1: Develop one PR objective for this campaign, using the SMART objective formula. Put your PR Objective into a sentence as discussed in the lesson. Step 2: Recommend two key stakeholders you will need to reach to achieve your PR objective. Stakeholder #1 Stakeholder #2 Step 3: Develop one targeted key message for each key stakeholder identified in Step 2. Key Message Stakeholder #1: Stakeholder #2: Submission Instructions: Submit your work as a.doc/.docx or pdf file to the assignment submission folder titled "Assignment #1: Research, Analysis & Key Messaging." Please do not submit your work as a zipped folder or pages file. MKT1510: Assignment #1 (10%) In this assignment, we are applying Research and Analysis, which are the first two stages of B.A.CE, the framework for developing a PR plan. Complete the assignment using the scenario provided in the Assignment #1 Instructions and the below template. Create a new word document for your answers. All work needs to be your own original work. Plagiarism will result in a zero (0) and an academic offence. Due in submission folder on gConestoga, Late assignments will receive a zero (0). In this assignment, we are applying Research and Analysis, which are the first two stages of B.A.CE, the framework for developing a PR plan. Task: Assume that you are the PR specialist hired by the Habitat for Humanity to raise awareness for the following information. (This scenario has been adapted for the purpose of this assignment.) Scenario: Habitat for Humanity Waterloo Region is a charitable organization, founded in 1988, who builds affordable housing to help those working families with lower-incomes become home owners. In Waterloo Region, 1 in 4 households lack decent, affordable places to live, increasing the risk of them falling into a cycle of poverty. In order to make these homes more affordable, Habitat for Humanity relies heavily on volunteers in the community to lend their skills and time to build these homes. You are the PR specialist who has been hired by the Habitat for Humanity Waterloo Region to raise awareness of the work the organization does to attract more volunteers. R.A.C.E. 1. Research 2. Analysis 3. Communication 4. Evaluation 1. Research Step 1: What is the problem facing the organization? What does the organization want to achieve? Step 2: What are two ways you could conduct research to learn more about the problem you have identified in step 1