MKT21 Marketing Plan Topic Outline (Proposal)

Your first written assignment will be to submit a Marketing Plan Topic outline.

Your Marketing Plan Topic outline (should only be about a page in length)

Purpose of this assignment is to get you thinking and to make sure the product/service is

family friendly..

You must first have a new product or service (also called an offering).

Specifically, answer the following questions

1. What is your product or service?

2. Why have you selected this product or service? (Personal interest? Market Potential?)

3. What are the major features, benefits, advantages (F.A.B.)?

Example:

Product characteristic is..._______________ (FEATURE)

You will be able to... _______________ (ADVANTAGE)

What this means to this customer is... _______________ (BENEFIT)

4. What problems will it solve for potential customers? Put another way, what are you really

selling?

REMINDER: You may have to fill a need or sometimes you have to create a need.

(example: to help the customer _________.... )

5. What is unique about your product or service? This could be just about anything. For example, it

could be a competitive advantage your product or service will have, a unique way of delivering it to

the customer, or a new way of marketing an existing product. Most likely, your product will be

competing against established competitors so I will need to see how it can be successful.

We will assume your product has already been through the research and development stage, etc.

example: If your product is a flying car, we will assume it has already been created and ready to

begin marketing. No need to spend time on testing product, creating product, etc.