Question: MKTG 1 1 0 2 Consumer Behaviour. The Purchase Decislon Process of Famoso's Consumers Questions What is the Famoso's consumer purchase decision process? What are

MKTG 1102
Consumer Behaviour. The Purchase Decislon Process of Famoso's Consumers
Questions
What is the Famoso's consumer purchase decision process?
What are the evaluative criteria and the potential consideration set of consumers in the fast food and full-servioe restaurant industry?
What is the level of Famoso's consumer involvement in the purchase process?
What are the psychological factors that influence (or may influence) Famoso's consumer purchase decision process?
What are the situational and socio-cultural factors that influence (or may influence) Famoso's consumer purchase decision process?
MKTG 1102 Consumer Behaviour. The Purchase Decislon Process of Famoso's Consumers

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