MKTG $229$ W $8$b Targeting Exercise

Consider the following scenario:

As the marketing manager at Tesla your main responsibility is to launch the new Tesla x compact SUV model...a completely new electric model item in the Tesla product line. History suggests that having prospects test drive the vehicle enhance the probability of the sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships.

Determine the campaign objectives and aligning KPIs

Campaign objective Aligning KPI

Determine your campaign target considering the following options. Describe the target by selection:

Target option Description $($y$/$n$)$

Exclusivity

Sequencing

Frequency capping

Road blocking

Geo targets

Connection type

Day$/$time

Social serving

audience

Behavioral targeting and Retargeting$/$Remarketing

Student name Student # Group #