MKTG 223 -2020 - Customer Value Proposition Assignment Outline 25 Marks - 5% Weighted Value of Total Grade Video & Written Submission - Due Date: Saturday 11:59pm of Week 3 Assignment Outline: "Essentially, the customer value proposition summarizes the legitimate business reason for making the sales call by answering the prospect's question, "Why should I spend my time with you?". (Ingram, 2015). How will your submissions be evaluated? As discussed in class, the keys to success are as follows: 1. A simple, brief, straight forward statement. 2. Choose one or two key benefits. 3. Be specific and focus on tangible outcomes. 4. Discuss what about your product adds value for the customer. 5. Promise only what you can deliver