MKTG

$3$

$5$

$0$

$0$

$-$

$$Project

$2$

: Pricing and Customer Acquistion Sheet Pricing Inventory

$\backslash$

table

$[$

$[$

$,$

$,$

Pricing Inventory,,,

$]$

$,$

$[$

Product Category,Wholesale $

$,$

Target Markup

$\%$

$,$

Markup $

$,$

Target Margin

$\%$

$,$

Margin $

$]$

$,$

$[$

Cotton Shirt,$

$2$

$5$

$.$

$0$

$0$

$,$

$$

$,$

$,$

$,$

$]$

$,$

$[$

T

$-$

shirt,$

$3$

$7$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Blend Polo Shirt,$

$4$

$6$

$.$

$5$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Polo Shirt,$

$7$

$7$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Buttondown Shirt,$

$8$

$5$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Jacket

$,$

$

$1$

$0$

$5$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Dress Pants,$

$9$

$3$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

$5$

$-$

pocket pants,$

$8$

$5$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Blue Jeans,$

$8$

$8$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Suit Jacket,$

$2$

$0$

$5$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Suit Pants,$

$9$

$5$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Gym Shorts,$

$4$

$1$

$.$

$5$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Sweatpants

$,$

$

$5$

$2$

$.$

$5$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Dress Socks,$

$1$

$2$

$.$

$5$

$0$

$,$

$,$

$,$

$,$

$]$

$,$

$[$

Ankle Socks,$

$7$

$.$

$0$

$0$

$,$

$,$

$,$

$,$

$]$

$]$

$\backslash$

table

$[$

$[$

$\backslash$

table

$[$

$[$

Marketing Expenses and New Customers Generated

$]$

$,$

$[$

Advertising Channel,Cost

$/$

Year

$,$

$$

ctime

$,$

$]$

$]$

$]$

$,$

$[$

Advertising Channel,Cost

$/$

Year

$,$

Estimated # of New Customers

$]$

$,$

$[$

Facebook

$,$

$3$

$,$

$5$

$0$

$0$

$.$

$0$

$0$

$,$

$1$

$1$

$]$

$,$

$[$

Instagram

$,$

$2$

$,$

$2$

$5$

$0$

$.$

$0$

$0$

$,$

$5$

$]$

$,$

$[$

Television Ad

$,$

$5$

$,$

$0$

$0$

$0$

$.$

$0$

$0$

$,$

$7$

$]$

$,$

$[$

YouTube

$,$

$3$

$,$

$6$

$5$

$0$

$.$

$0$

$0$

$,$

$1$

$4$

$]$

$,$

$[$

Radio

$,$

$1$

$,$

$2$

$5$

$0$

$.$

$0$

$0$

$,$

$3$

$]$

$,$

$[$

Print Advertising,

$4$

$,$

$5$

$0$

$0$

$.$

$0$

$0$

$,$

$1$

$8$

$]$

$,$

$[$

Marketing Firm,

$1$

$5$

$,$

$0$

$0$

$0$

$.$

$0$

$0$

$,$

$4$

$1$

$2$

$1$

student submitted image, transcription available