Question: MKTG Identify the INCORRECT statement about micro control. 1) It involves monitoring the progress of the overall marketing strategy 2) It can include evaluations of

MKTG

Identify the INCORRECT statement about micro control. 1) It involves monitoring the progress of the overall marketing strategy 2) It can include evaluations of product lines, market segments or functional areas 3) Here, managers compare monthly or even weekly performance of specific areas against goals or standards 4) Tracking salesperson performance against quota is an example of micro control 5) Control systems flow from the macro to the micro level Question 5 (1 point) Which of the following are measurement tools in the control process

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