MKTG100S | Assignment

Ansoffs Matrix Assignment 15 points

This assignment is due at the beginning of class on Wednesday, February 13, in printed form. Late assignments will not be accepted. Please do not email this assignment.

You may complete this assignment alone OR with one or two other students. (It is often easier to develop creative ideas together.) You will all receive the same score on the paper. Be sure your names are on the paper!

Scenario

The Saucey Gourmet (SG), makes high-end, delicious gourmet sauces fresh daily and distributes them through refrigerated trucks to top restaurants in San Francisco. Making specialty sauces is time-consuming, so local chefs appreciate the convenience and quality of SGs sauces. They place orders daily through SGs online system. SG maintains a small fleet of refrigerated delivery trucks that allow restaurants to receive delivery on sauces the day after placing an order.

In addition to standard sauces like Hollandaise, SG has many proprietary recipes that local restaurants use for specialty dishes. Many restaurants have identified the SG logo on their menus and SG has developed some brand awareness in San Francisco with consumers who dine at these high-end restaurants.

SGs success is due to the expertise and experience of two chefs, who are sisters and own the company. Another important success factor is the vendor relationships SG has with several international spice and ingredient suppliers. These vendors provide unusual ingredients and, because of SGs volume, provide SG with excellent pricing and service.

Annual sales are $5 million and the company has been in business over 6 years.

SG has decided to grow. The sisters want to increase their revenue and possibly branch out into other areas of the food service industry. They have recently investigated a flash freezing system that would allow them to freeze some of their sauces without degrading quality, but it requires a significant investment so they are unsure about moving forward.

Assume you are SGs consultant; theyve asked for your help in identifying alternatives for growth.

1. Draw Ansoffs matrix and label the vertical and horizontal axes and the four quadrants. HINT: Make your matrix large enough to write a paragraph of text in each one.

2. With the exception of the diversification quadrant, create an alternative for growth based on the strategy of each quadrant. Describe each alternative clearly in a paragraph in the quadrant. (You will skip diversification because the sisters find that strategy too risky.)

Your alternatives should make business sense, be feasible, leverage the companys strengths, and not be unduly risky.

MKTG100S | Assignment Ansoff's Matrix Assignment 15 points This assignment is due at the beginning of class on Wednesday, February 13, in printed form. Late assignments will not be accepted. Please do not email this assignment. You may complete this assignment alone OR with one or two other students. (It is often easier to develop creative ideas together.) You will all receive the same score on the paper. Be sure your names are on the paper! Scenario The Saucey Gourmet (SG), makes high-end, delicious gourmet sauces fresh daily and distributes them through refrigerated trucks to top restaurants in San Francisco. Making specialty sauces is time- consuming, so local chefs appreciate the convenience and quality of SG's sauces. They place orders daily through SG's online system SG maintains a small fleet of refrigerated delivery trucks that allow restaurants to receive order on sauces the day after placing an delivery In addition to standard sauces like Hollandaise, SG has many proprietary recipes that local restaurants use for specialty dishes. Many restaurants have identified the SG logo on their menus and SG has developed some brand awareness in San Francisco witlh consumers who dine at these high-end restaurants. SG's success is due to the expertise and experience of two chefs, who are sisters and own the company. Another important success factor is the vendor relationships SG has with several international spice and ingredient suppliers. These vendors provide unusual ingredients and, because of SG's volume, provide SG with excellent pricing and service. Annual sales are S5 million and the company has been in business over 6 years. SG has decided to grow. The sisters want to increase their revenue and possibly branch out into other areas of the food service industry They have recently investigated a flash freezing system that would allow them to freeze some of their sauces without degrading quality but it requires a significant investment so they are unsure about moving forward. Assume you are SG's consultant; they've asked for your help in identifying alternatives for growth Scenario The Saucey Gourmet (SG), makes high-end, delicious gourmet sauces fresh daily and distributes them through refrigerated trucks to top restaurants in San Francisco. Making specialty sauces is time- consuming, so local chefs appreciate the convenience and quality of SG's sauces. They place orders daily through SG's online system. SG maintains a small fleet of refrigerated delivery trucks that allow restaurants to receive delivery on sauces the day after placing an order In addition to standard sauces like Hollandaise, SG has many proprietary recipes that local restaurants use for specialty dishes. Many restaurants have identified the SG logo on their menus and SG has developed some brand awareness in San Francisco with consumers who dine at these high-end restaurants. SG's success is due to the expertise and experience of two chefs, who are sisters and own the company. Another important success factor is the vendor relationships SG has with several international spice and ingredient suppliers. These vendors provide unusual ingredients and, because of SG's volume, provide SG with excellent pricing and service. Annual sales are $5 million and the company has been in business over 6 years. SG has decided to grow. The sisters want to increase their revenue and possibly branch out into other areas of the food service industry They have recently investigated a flash freezing system that would allow them to freeze some of their sauces without degrading quality but it requires a significant investment so they are unsure about moving forward. Assume you are SG's consultant; they've asked for your help in identifying alternatives for growth 1. Draw Ansoff's matrix and label the vertical and horizontal axes and the four quadrants. HINT: Make your matrix large enough to write a paragraph of text in each one. 2. With the exception of the diversification quadrant, create an on the strategy of each quadrant. altermative for growth bsarl a paragraph in the Describe each alternative clearly in a paragraph in the quadrant. (You will skip diversification because the sisters find that strategy too risky.) growth based Your alternatives should make business sense, be feasible, leverage the company's strengths, and not be unduly risky. MKTG100S | Assignment Ansoff's Matrix Assignment 15 points This assignment is due at the beginning of class on Wednesday, February 13, in printed form. Late assignments will not be accepted. Please do not email this assignment. You may complete this assignment alone OR with one or two other students. (It is often easier to develop creative ideas together.) You will all receive the same score on the paper. Be sure your names are on the paper! Scenario The Saucey Gourmet (SG), makes high-end, delicious gourmet sauces fresh daily and distributes them through refrigerated trucks to top restaurants in San Francisco. Making specialty sauces is time- consuming, so local chefs appreciate the convenience and quality of SG's sauces. They place orders daily through SG's online system SG maintains a small fleet of refrigerated delivery trucks that allow restaurants to receive order on sauces the day after placing an delivery In addition to standard sauces like Hollandaise, SG has many proprietary recipes that local restaurants use for specialty dishes. Many restaurants have identified the SG logo on their menus and SG has developed some brand awareness in San Francisco witlh consumers who dine at these high-end restaurants. SG's success is due to the expertise and experience of two chefs, who are sisters and own the company. Another important success factor is the vendor relationships SG has with several international spice and ingredient suppliers. These vendors provide unusual ingredients and, because of SG's volume, provide SG with excellent pricing and service. Annual sales are S5 million and the company has been in business over 6 years. SG has decided to grow. The sisters want to increase their revenue and possibly branch out into other areas of the food service industry They have recently investigated a flash freezing system that would allow them to freeze some of their sauces without degrading quality but it requires a significant investment so they are unsure about moving forward. Assume you are SG's consultant; they've asked for your help in identifying alternatives for growth Scenario The Saucey Gourmet (SG), makes high-end, delicious gourmet sauces fresh daily and distributes them through refrigerated trucks to top restaurants in San Francisco. Making specialty sauces is time- consuming, so local chefs appreciate the convenience and quality of SG's sauces. They place orders daily through SG's online system. SG maintains a small fleet of refrigerated delivery trucks that allow restaurants to receive delivery on sauces the day after placing an order In addition to standard sauces like Hollandaise, SG has many proprietary recipes that local restaurants use for specialty dishes. Many restaurants have identified the SG logo on their menus and SG has developed some brand awareness in San Francisco with consumers who dine at these high-end restaurants. SG's success is due to the expertise and experience of two chefs, who are sisters and own the company. Another important success factor is the vendor relationships SG has with several international spice and ingredient suppliers. These vendors provide unusual ingredients and, because of SG's volume, provide SG with excellent pricing and service. Annual sales are $5 million and the company has been in business over 6 years. SG has decided to grow. The sisters want to increase their revenue and possibly branch out into other areas of the food service industry They have recently investigated a flash freezing system that would allow them to freeze some of their sauces without degrading quality but it requires a significant investment so they are unsure about moving forward. Assume you are SG's consultant; they've asked for your help in identifying alternatives for growth 1. Draw Ansoff's matrix and label the vertical and horizontal axes and the four quadrants. HINT: Make your matrix large enough to write a paragraph of text in each one. 2. With the exception of the diversification quadrant, create an on the strategy of each quadrant. altermative for growth bsarl a paragraph in the Describe each alternative clearly in a paragraph in the quadrant. (You will skip diversification because the sisters find that strategy too risky.) growth based Your alternatives should make business sense, be feasible, leverage the company's strengths, and not be unduly risky