MMY uc Customer Llieme value when: Total Spend on New Customer Acquisition (Promotion and other elements) 100,000 Number of New Customers Acquired 1450 Average Customer Revenue pa (IF RETAINED) 2860 in Year 1 and increase 11% a year through Year 11. Average product cost is 57% of Revenue. Up-selling and Retention Costs per RETAINED Customer pa is 80. Expected Retention Rate % for Year 2 is 60%, Year 3 64%, Year 4 68%, and Year 5 onward is 72% 0240 02.9 O 458 O 3059 MMY uc Customer Llieme value when: Total Spend on New Customer Acquisition (Promotion and other elements) 100,000 Number of New Customers Acquired 1450 Average Customer Revenue pa (IF RETAINED) 2860 in Year 1 and increase 11% a year through Year 11. Average product cost is 57% of Revenue. Up-selling and Retention Costs per RETAINED Customer pa is 80. Expected Retention Rate % for Year 2 is 60%, Year 3 64%, Year 4 68%, and Year 5 onward is 72% 0240 02.9 O 458 O 3059