Mobileye Assignment Questions

1. Does Mobileye have a strong competitive position relative to its rivals?

2. What are the resources and capabilities that support their competitive position? Is their competitive position sustainable? In answering this question:

A) Apply the VRIO framework to evaluate the key resources and capabilities of Mobileye

B) Assess how Mobileye can mitigate:

1. the threat of imitation

2. the threat of substitution

3. the treat from suppliers

4. the treat from buyers

5. the threat of market saturation