Question: MOCK TEST Q8) Identify how customer value can be created? 09. What is the difference between the direct and indirect taxes? Q10. What is the

MOCK TEST Q8) Identify how customer value can be created? 09. What is the difference between the direct and indirect taxes? Q10. What is the difference between the undifferentiated marketing and the focused marketing? Q11. You are going to buy a new camera. State the four (4) choice criteria that can be used when evaluating alternatives and mention which one you will use to make your decision to buy the camera. Q12. What are the five (5) steps that customers go through in the decision-making process when buying any product? 7 Page Q13. Define the habitual problem solving when buying a product and give an example from real life. Q14. What is importance of customer insights? Q15. List the different sources for marketing information systems and select one and explain in details. Q16. What are the five (5) criteria for a successful segment

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