Question: Mode # 1 : Empathize 1 ) State the pain point or observation that you are investigating. 2 ) Explain the steps / actions you

Mode #1: Empathize
1) State the pain point or observation that you are investigating.
2) Explain the steps/actions you took to observe, engage, and immerse with the
user (see DTB p.3-4 for more information). Use multiple sources.
3) Complete the Persona and then the Customer Journey Map activities.
Mode #2: Define
1) Create a problem statement. Explicitly state the problem you are trying to
address in one sentence.
2) Explain the problem in more detail, using the Point of View activity (see DTB p.
33-34 for more information).
3) Complete How Might We Statement Builder.
Mode #3: Ideate
1) Identify a variety of solutions by completing the 10x10 activity.
2) Then select one solution and complete the Idea Sketch, then Value
Proposition Designer.

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