Module $04$ Content

Although online media outlets are important, you also realize that traditional media outlets are still a key part of your overall marketing and communication strategy. For this assignment, you will demonstrate how offline$/$traditional outlets will support your goal to manage the current crisis and rebuild your brand image post$-$crisis.

To complete this assignment, do the following in a minimum of $3$ pages $($not counting title and reference pages$)$:

Public Relations Traditional Outlets: Determine which offline$/$traditional outlets will be used in the public relations campaign to effectively manage the crisis.

Public Relations Rationale: Explain the rationale for using the offline$/$traditional public relations outlets you selected. Why do you think these outlets will be effective in reaching the key stakeholders you identified previously?

Advertising Traditional Outlets: Determine which offline$/$traditional outlets should be used after the crisis to advertise your brand and rebuild your brand or corporate image.

Advertising Rationale: Explain the rationale for using the offline$/$traditional advertising outlets you selected. Why do you think these outlets will be effective in reaching the target audiences you identified previously?