Module $2-$ Class Discussion $|$ Segmentation $-$ Wednesday and Sunday deadlines

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Post A $-$ To receive points, make your initial post in this forum between $12$:$01$ AM Saturday of Week $1$ and $11$:$59$ PM Wednesday of Week $2.$

Post B $-$ Make your follow$-$up post in this forum between $12$:$01$ AM Thursday and $11$:$59$ PM Sunday of Week $2.$

Post A

Visit the Neilsen Claritas$/$My Best Segments website by clicking on this link: Claritas My Best SegmentsLinks to an external site.. Put in the ZIP Code for a neighborhood you $($have$)$ lived in for a long time. Can be your current or a past neighborhood.

Review the most common segments among the results. Select the segment among them that most fits your family and include the name of the segment in the post.

Discuss how accurately you feel these categorizations are for that neighborhood as a whole.

Discuss how accurately you feel the segment you selected fits you.

Discuss how useful a tool you think this would be to marketers and why.