Module 4 Assignment 1 Part B Business Concept Project Overview You will develop the Target Market and Marketing Strategy sections of the business concept paper in this second phase Instructions for this assignment are found in the Assignments section of the appropriate Module in Content Outcomes A Identify the four components of the marketing mix and their application to target market segments (Outcome M401) B Discuss pricing strategies for different competitive situations and identify pricing tactics (Outcome M403) C Demonstrate how a social media sites technology and information can be used to drive marketing strategy (Outcome M404) Instructions Refer to Business Concept Project Assignment Details for overall project details Complete the Target Market section of the paper 1 page, or 400 word script, or 3 PPT slides with speaker notes What are the characteristics of the target market Identify demographic (age, gender, education, income), geographic, psychographic (consumer based interests and activities) and, behavioral (usage, buying habits) characteristics How big is the market Identify growth potential How will customers be identified Complete the Marketing Strategy section 1 page in length or 400 word script, or 3 PPT slides with speaker notes Pricing strategy and tactics Advertising, promotion, publicity, and public relations overview Use the present tense Yes ABC Lawn Care Company is a seasonal business No ABC Lawn Company will be open seasonally Write from the third person perspective Yes ABC Lawn Care Company is a seasonal business No We are a seasonal business Create all citations in Use APA Style (7th edition) In text citations must go directly in the paper, directly in your script if you chose the video format, or directly in your speaker notes if you chose the PowerPoint presentation format Note The scripts are for instructor feedback and should only be used to help guide your thoughts before you record You should not read your script for your final submission, and only an outline is required for your final submission

Question

Module 4 Assignment 1  Part B   Business Concept Project Overview You will develop the Target Market and Marketing Strategy sections of the business concept paper in this second phase  Instructions for this assignment are found in the Assignments section of the appropriate Module in Content  Outcomes A  Identify the four components of the marketing mix and their application to target market segments  (Outcome M401) B  Discuss pricing strategies for different competitive situations and identify pricing tactics  (Outcome M403) C  Demonstrate how a social media sites technology and information can be used to drive marketing strategy  (Outcome M404) Instructions Refer to Business Concept Project Assignment Details for overall project details  Complete the Target Market section of the paper 1 page, or 400 word script, or 3 PPT slides with speaker notes  What are the characteristics of the target market  Identify demographic (age, gender, education, income), geographic, psychographic (consumer based interests and activities) and, behavioral (usage, buying habits) characteristics  How big is the market  Identify growth potential How will customers be identified  Complete the Marketing Strategy section 1 page in length or 400 word script, or 3 PPT slides with speaker notes  Pricing strategy and tactics Advertising, promotion, publicity, and public relations overview Use the present tense  Yes  ABC Lawn Care Company is a seasonal business  No  ABC Lawn Company will be open seasonally  Write from the third person perspective  Yes  ABC Lawn Care Company is a seasonal business  No  We are a seasonal business  Create all citations in Use APA Style (7th edition)  In text citations must go directly in the paper, directly in your script if you chose the video format, or directly in your speaker notes if you chose the PowerPoint presentation format  Note   The scripts are for instructor feedback and should only be used to help guide your thoughts before you record  You should not read your script for your final submission, and only an outline is required for your final submission

SolutionInn · Accepted Answer

The Answer is in the image, click to view ...

Question: Module 4 Assignment 1: Part B - Business Concept Project Overview You will develop the Target Market and Marketing Strategy sections of the business concept

Step by Step Solution

Students Have Also Explored These Related Finance Questions!