• Module 4 Assignment 2: Choosing Distribution Channels and Strategies

  Overview:

  For this assigment, you will create a written deliverable which describes your recommendation for marketing channels and strategies for distribution of a new product. Please follow the instructions below. Your completed document should be in .doc or .docx format and adhere to APA formatting.

  *To view the grading rubric for this discussion, click the name of the discussion, then click "Grading Information"

  Instructions:

  1. Visit and explore the https://www.kickstarter.com/ website to select a new product idea.
  2. If you were in charge of introducing this new product to market, which marketing channel(s) would you choose to utilize? Explain.
  3. When it comes to your distribution strategy, would you use intensive, selective, or exclusive distribution? Explain.
  4. Finally, when it comes to utilizing marketing communications, would you utilize a push strategy or a pull strategy? Explain.
  5. Submit your completed document using this assignment link.

• Module 4 Assignment 3: Supply Chain Management Presentation

  Overview:

  For this assignment, you will prepare a PowerPoint presentation about Supply Chain Management. Please follow the instructions below and save your file in .ppt or .pptx format. Please follow APA guidelines.

  *To view the grading rubric for this discussion, click the name of the discussion, then click "Grading Information"

  Instructions:

  1. In Module 4 readings and the Module 4 lesson, we learned how focusing on the Supply Chain is a complex issue which goes well beyond deciding how to get the right product to the right customers at the right time.
  2. Since there are a host of topics related to Supply Chain Management, our goal is to be aware of these issues, and to be able to describe them.
  3. Consider a scenario where you are meeting with business executives in charge of marketing your chosen product from the kickstarter website (from Assignment 2).
  4. Prepare a presentation for these executives to explain what is Supply Chain management, and to describe important elements of supply chain management that you learned about in Module 4.
  5. Submit your completed PowerPoint presentation using this assignment link.