Question: Module 4 Case Study After reading the chapter, please read the final closing case, IKEA Entering India, Finally!, and answer the following questions in essay

Module 4 Case Study

After reading the chapter, please read the final closing case, IKEA Entering India, Finally!, and answer the following questions in essay format. Please make sure that you answer the questions utilizing in-text citations to support any points you make. There is no page limit, but the questions must be answered completely. Please pay special attention to grammar and ensuring that you answer the questions efficiently.

What do you think are the attractions of India to IKEA?
Why did the company chose Hyderabad as the location for its first store opening?

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