Module 4 - CaseStrategy Implementation & EvaluationCase Assignment

Please note that this assignment is unique in that your written communication skills will be assessed. This assignment also includes a specialized rubric focused specifically on written communication.

After reviewing the book section, presentation materials, and additional readings you will be asked to compose an argumentative essay where you will argue for or against the thesis identified below regarding the implementation process of a strategic management plan. Here is the thesis statement you are expected to support or refute using well-reasoned arguments:

The successful implementation of the strategic management plan in a large corporation like Dish is highly reliant on measurement and evaluation efforts during and after the implementation phase.

In responding to this assignment you should continue your review of the information available on Dish. Identifying strategies over the past couple of years that did not work out so well versus strategies that succeeded might be helpful in supporting key arguments. Some questions to ask yourself in formulating your arguments might include: What barriers might have gotten in the way of any less successful strategies? And what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Dish? How does measurement of implementation processes help assure success? How does the evaluation process help to assure future success?

In this assignment, make sure you clearly identify the position you are taking with respect to the thesis. Your essay should include an introduction, and well developed arguments in support of your position. You should wrap up your essay with a conclusion.

Assignment Expectations

Your case assignment should be a minimum of 5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper but more is preferred.

Please make sure you review theassignment rubric prior to writing your assignment. Keep in mind that this rubric is a different rubric from what you are used to as it focuses on the assessment of your writing skills.

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Written Communication Rubric

Criteria	Level 4 Excellent	Level 3 Proficient	Level 2 Developing	Level 1 Emerging	Score and Feedback
Context and Purpose for Writing	25 points Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task(s) and focuses all elements of the work.	22 points Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task(s) (e.g., the task aligns with audience, purpose, and context).	18 points Demonstrates awareness of context, audience, purpose, and to the assigned tasks(s) (e.g., begins to show awareness of audience's perceptions and assumptions).	14 points Demonstrates minimal attention to context, audience, purpose, and to the assigned tasks(s) (e.g., expectation of instructor or self as audience).
Content	10 points Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer's understanding, and shaping the whole work.	9 points Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work.	7 points Uses appropriate and relevant content to develop and explore ideas through most of the work.	6 points Uses appropriate and relevant content to develop simple ideas in some parts of the work.
Adherence to Conventions in Specific Disciplines	5 points Demonstrates detailed attention to and successful execution of a wide range of conventions particular to a specific discipline and/or writing task (s) including organization, content, presentation, formatting, and stylistic choices	4 points Demonstrates consistent use of important conventions particular to a specific discipline and/or writing task(s), including organization, content, presentation, and stylistic choices	3 points Follows expectations appropriate to a specific discipline and/or writing task(s) for basic organization, content, and presentation	2 points Attempts to use a consistent system for basic organization and presentation.
Sources and Evidence	7 points Demonstrates skillful use of high-quality, credible, relevant sources to develop ideas that are appropriate for the discipline and genre of the writing	6 points Demonstrates consistent use of credible, relevant sources to support ideas that are situated within the discipline and genre of the writing.	5 points Demonstrates an attempt to use credible and/or relevant sources to support ideas that are appropriate for the discipline and genre of the writing.	4 points Demonstrates an attempt to use sources to support ideas in the writing.
Syntax Control and Mechanics	3 points Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error-free.	2 points Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors.	1 points Uses language that generally conveys meaning to readers with clarity, although writing may include some errors.	0 points Uses language that sometimes impedes meaning because of errors in usage.
Overall Score	Level 4 45 or more	Level 3 40 or more	Level 2 35 or more	Level 1 0 or more	Score and Feedback