Module 5 Assignment 1: Integrated Marketing Communications

Overview:

For this assignment, you will prepare a written document that discusses Integrated Marketing Communications. Please follow the instructions below and save your file in .doc or .docx format. Please follow APA guidelines.

*To view the grading rubric for this discussion, click the name of the discussion, then click "Grading Information"

Instructions:

In Module 5 focused on PROMOTION, we learned about an important concept: Integrated Marketing Communications. Please prepare a written response to the prompts below. Your final document should be about one (1) page in length.

Describe what is meant by Integrated Marketing Communications.

Why this concept is so important when making promotional decisions for a product or service?

Utilizing the same product or service that you selected for this weeks discussion, explain how marketers have embraced integrated marketing communications to communicate about their product or service. Provide specific details to show their integrated marketing communications.

What is the message that is being communicated about this product or service across the promotional mix? In other words, what is their Unique Selling Proposition?

Submit your document using this assignment link. Please include references used.

Description: This is the general grading rubric used for written assignments. Unless using a specific rubric for a particular assignment, this grading rubric is used for written assignments.

	Unsatisfactory	Satisfactory	Excellent
Description of grading criteria	Points Range:0 (0.00%) - 33 (66.00%) Student partially answers questions, absent or minimal references to personal experiences, observation, insights with minimal or no linkages to class readings and discussions. Student demonstrates no reflective consideration and / or is off topic. Students paper lack clarity, flow and focus. Multiple grammatical and/ or spelling errors.	Points Range:33.5 (67.00%) - 42.5 (85.00%) Student answered most or all writing assignment questions accurately and provides minimal references to personal experiences, observations, new insights, and vaguely links them to class readings and discussions. Student demonstrates minimal reflective consideration of the readings. The student responses mainly reiterate views of others on select topics. Students paper lacks a clear focus and flow. Some grammatical and / or spelling errors.	Points Range:43 (86.00%) - 50 (100.00%) Student answered all writing assignment questions accurately / completely and includes personal experiences, observations, new insights, directly links them to class readings and discussions. Student demonstrates broad reflective consideration of the readings. The students responses advances and / or contributes to the topics. Students paper has a clear focus, professional look and flow, with no or minimal grammatical and / or spelling errors. (MUST HAVE ALL)

Name:Written Assignments Grading Rubric

Description:This is the general grading rubric used for written assignments. Unless using a specific rubric for a particular assignment, this grading rubric is used for written assignments.