Module $5$ Group Work: Reinventing a declining business

Instructions:

You are the new CEO of a large but declining company in a declining industry. You are

required to convince the board of directors for a $$50$ Million investment over the next $5$

years to $$reinvent your company$$ for the future applying product life cycle thinking.

You have $7$ minutes to persuade the board of directors and are required to address the

following questions:

$1.$ Where are we now in the product life cycle? Why is the industry declining?

$2.$ What are the top $5$ key trends in the future that will specifically impact us $--$ both

positively or negatively?

a$.$ Technological

b$.$ Social shifts in values$/$behaviors

c$.$ Regulatory

d$.$ Economic or Geopolitical

$3.$ What are the implications to us in the future $$ both short term and long term?

$4.$ What strategies will you apply to make the business grow in ad how will you spend

the $$50$ Million?

a$.1-$Year

b$.3-$ years

c$.10-$years

Groups and allotted time:

You have $45$mins to send in your decks to sapaya@ibu.ca

The Groups are:

Group B: Shell Gas Stations

prepare slides adding pictures and demo