Question: Module 8 Promotion Strategy Must post first. Watch the Corona and Porsche videos again, then answer the following questions. What is the main message that

Module

8

Promotion Strategy

Must post first.

Watch the Corona and Porsche videos again, then answer the following questions.

What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.

What is the main message that the marketers who designed the Porsche promotion strategy wanted to sonvey and do you think they were successful? Explain why.

Compare the Promotion Mix used in the Corona campaign and the Porsche campaign. How did the two differ and why do you think they were so different?

Module 8 Promotion Strategy Must post first. Watch the Corona and

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