Module 9: Market Segmentation, Targeting, & Positioning To-Do Date: Oct 24 at 11:59pm Marketing Management with Dr. Taillon 6 MODULE INTRODUCTION In this module, we will learn about commonly used geographic, demographic, psychographic, and behavioral segmentation strategies. We will also learn about strategies for reaching a target market and positioning Please complete the following activities in Module : MODULE ACTIVITIES: ms Team Activities In this module, you and your team should make significant progress on the team project. By now you should have completed the following (review ) Reviewed the team project guide b) Formed team contracts (optional) c.) State of the Business Determined a mission and vision statement Application Assignment #2 Please read Chapter 9 and review the Chapter 9 PowerPoint Presentation. Then using the information presented in the module, create 2 customer profiles. You will create a profile for yourself and a profile for a family member. Next pick a product or service and then explain how a company might change its approach when targeting the two customer profiles you created. Your response should be no more than 2 double spaced pages. Alternatively, you may submit your assignment as a video file