Module: Case 1

APEX Studios : Enzo at a Crossroads

1. What seems to be wrong with the firm's economic performance? That is, identify and describe the one primary problem with APEX Studios.

2. Describe what you believe is the most important ROOT CAUSE of that performance problem. (*try to apply the five why's and problem-solving techniques here*)

3. Describe at least three alternative ways Enzo might address that underlying cause to improve performance. 4. What criteria would you use to evaluate the alternatives from #3 to identify and choose which one to recommend to Enzo? 5. Describe recommendations to Enzo using good argument structure. ( use good logic and reasoning to support the argument)